Overview / Stories
Notebook
Stories from visits
Longer reads for brand managers and retail activation leads—no miracle metrics.
2024-11-03 · promoters, demo hygiene
Promoter mic checks without the theatrical pause
A tighter opener script borrowed from the Training cards deck keeps demos moving when PA rules are strict.
2025-01-09 · merchandising, measurement
Fixture math for shallow backrooms
Measure once for wobble, once for sightlines—two different numbers and both belong in the audit.
2024-09-21 · workflow, governance
Escalation trees that survive group chats
If your tree lives only in chat, it will mutate. Laminate the trunk, keep chat for leaves.
2025-03-02 · training, habit design
Training loops that end with a physical artifact
If the loop finishes in an app alone, crews forget. End with a card they can thumb.