Story

Built where fixtures argue back

Wise Link started as a laminated-kit workshop for mixed promoter-merchandiser crews tired of conflicting photo evidence. We still bias toward paper trunks, modest metrics, and realistic escalation language.

Markers

  • 2019 — First laminated promoter bridge pilot in Suwon corridors
  • 2022 — Distributor co-walk templates adopted by two national electronics brands
  • 2025 — Daejeon traffic-band research published internally for seasonal resets
Annotated printout showing shelf facings and vertical blocks

Principles in practice

Show the awkward angle

If a photo hides glare, we do not ship it as reference.

Name owners, not heroes

Every branch names who stops the line—no anonymous “team”.

Keep chat for leaves

Trunks stay laminated; chat handles daily exceptions.

Document limitations

If a script cannot cover pop-ups, the pack says so upfront.

Sixteen people across six role families

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Haneul Park

Trade marketing lead

Sequences corridor economics with honest promoter coaching loops.

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Sora Kwak

Retail strategist

Builds chilled-category visit trees without overpromising operational cover.

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Leo Han

Merchandiser

Large-format electronics floors; cares about sightlines and cord discipline.

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Yuri Chae

Production coordinator

Turns research into tactile cards, binders, and wallcharts that survive rain days.

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Daniel Ryu

Account manager

Keeps distributor visits polite, direct, and aligned on allocation language.

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Mira Song

Merchandiser

Fixture audits with engineering patience and photographic rigor.

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Jun Seo

Data analyst

Models traffic bands for resets; prefers modest claims backed by store counts.

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Ara Kim

Trade marketing lead

Promoter scripts with explicit stop lines for promo stacking risk.

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Noa Jung

Retail strategist

Convenience-store clusters and night-crew choreography.

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Elisha Moon

Data analyst

Heatmaps visit photos to find recurring glare and wobble clusters.

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Kai Oh

Account manager

Consumer electronics national rollouts with distributor co-walks.

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Ren Yoon

Production coordinator

Print specs, laminate grades, and courier-ready packaging lists.

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Sol Choi

Merchandiser

Seasonal resets with honest rollback plans when traffic spikes.

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Temi Lee

Retail strategist

FMCG sampling lanes and hygiene drills grounded in store law posters.

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Bex Nam

Trade marketing lead

Attachment ladders that respect promo rules in electronics attach bays.

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Gray Hong

Data analyst

Survey design for field teams; avoids vanity scores.